DECIEM
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WHAT ON EARTH IS DECIEM?

We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty.

Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere.

We are DECIEM, The Abnormal Beauty Company.

We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!

WHAT WE’RE LOOKING FOR

Reporting into the Senior Director of Online Marketing, the Senior Manager, CRM - Global will be responsible for overseeing the development and implementation of the Customer Relationship Management (CRM) strategy across the organization. This role focuses on driving customer engagement, retention, and loyalty by leveraging CRM tools and data insights to deliver personalized and effective customer experiences. The ideal candidate will have a strong background in CRM, and data analytics, with a proven background in leading high performing teams.

This is a hybrid role, based 3 days out of our Toronto office.

PAY RANGE

The anticipated base salary for this position is $115,000-$135,000.

Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.

WHAT YOU’D BE DOING IN THIS ROLE

  • Manage the annual CRM strategy that supports the Deciem business, while optimizing for KPIs such as retention, monetization, and engagement
  • Plan, and execute our CRM calendar, while driving continuous improvements through testing & optimization (creative, copy, send times, segmentation etc.)
  • Develop a robust customer segmentation and personalization strategy, leveraging P1 data such as cookies, favourites, surveys, and past purchases
  • Map and optimize customer journeys to ensure seamless and positive interactions at all touchpoints
  • Create and execute a loyalty strategy to increase customer retention, engagement, and lifetime value, while growing our subscriber base & user accounts
  • Deliver best in class email executions, working with design on new email modules, and inspiring our copywriters with elevated briefs and exciting content topics
  • Develop and maintain dashboards and reports to monitor CRM performance, providing actionable insights to steer email strategy
  • Track, report and improve upon performance metrics of individual campaigns and automations, including strategic KPIs for repurchase rate, engagement, and customer lifetime value
  • Analyze customer data and campaign performance to identify trends, insights, and opportunities for improvement and enhancements
  • Present findings and recommendations to senior management facilitating strategic, data-backed decision-making

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

  • 8-10 yrs of marketing experience with a focus on email and content-based marketing, lifecycle marketing, and acquisition marketing. At least 5+ years of proven people management experience
  • Critical thinking and data literacy. The ability to transform data into valuable, relevant, compelling, and visually intuitive insights
  • Strong analytical skills with the ability to draw conclusions and make recommendations based on data
  • Understanding of international data laws (CASL, GDPR, etc.)
  • Experience with Salesforce Marketing Cloud (Journey Builder, Email Studio), web analytics (Google Analytics, Adobe Analytics) and HTML is an asset
  • Solid organization and time management skills, detail oriented and ability to focus and work efficiently in a demanding, fast-paced team environment

WHAT YOU’LL BE GAINING BY JOINING OUR TEAM

There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order…

  • Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
  • 6 months of paid time off for new parents (inclusive of all genders).
  • Work from anywhere 4 weeks per year.
  • A hybrid work model (for applicable roles).
  • Summer Friday’s - get off at 1pm all summer long! (for applicable roles).
  • A dog-friendly office (and lots of cute dogs to play with).
  • Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
  • Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
  • A generous discount on DECIEM products for you, your family, and your friends.

BUILDING GROWTH TO POWER GOOD

We are a People first company that lives by our core values to…

  • ✨ Defy Convention.
  • ✨ Make it real.
  • ✨ Play in the grey.
  • ✨ Build Bridges.
  • ✨ Be the rabbit.

These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!

SUSTAINABILITY AND SOCIAL IMPACT

DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.

Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.

In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.

CREATING A HUMAN WORLD OF BEAUTY

DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, "Belonging is the Destination, Change is the Journey".

DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.

WANT TO JOIN US?

Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted. <3

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