DECIEM
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WHAT ON EARTH IS DECIEM?

Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside Co-Founder and CEO, Nicola Kilner.

We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!

WHAT WE’RE LOOKING FOR

Reporting into the Senior Manager of CRM, the Automation Associate Manager - Global will be responsible for the technical email builds, along with data reporting & analysis of our CRM campaigns and automations. We are looking for a candidate that has salesforce marketing expertise, and a performance driven mindset.

This is a hybrid role based out of our Toronto office.

WHAT YOU’D BE DOING IN THIS ROLE

Technical Responsibilities:

  • Develop and implement CRM Email Journey programs end to end to drive customer acquisition, retention, and loyalty
  • Maintain and optimize email templates for updates such as Branding, browser platform updates (Gmail, Apple Mail etc.), Dark Mode optimization, additional templates, personalization, and overall enhancements
  • Lead the implementation of new Salesforce Marketing Cloud features and functionalities, collaborating with technical teams and agencies on requirements and ROI
  • Create and analyze audience segmentations for personalization of email sends and reporting purposes
  • Develop, QA, and deploy all marketing email assets to support all activations such as Campaigns, Always on, Promotions, Loyalty etc. and account for localized translations where applicable

Analysis & Reporting, Optimization:

  • Manage and optimize CRM Programs, activations and content through A/B testing, segmentation, and personalization using P1 data
  • Map and analyze customer journeys to identify new touchpoints and enhance the overall customer experience.
  • Manage CRM performance reports (weekly, monthly, yearly) of activations and track key metrics and KPIs
  • Analyze customer data and campaign performance to identify trends, insights, and opportunities for improvement and enhancements
  • Develop and maintain dashboards and reports to monitor CRM performance, providing actionable insights to steer email strategy

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

  • Proven experience (3+ years) in CRM / email platform management
  • Proven experience with enterprise CRM platforms such as Salesforce Marketing Cloud, Salesforce Data Cloud, or similar technologies like Responsys and Klaviyo working experience with popular analytics platforms and reporting tools including Google Analytics (360 or GA4, GA 4 preferred), Looker, Microsoft BI, and others.
  • Understanding of international data compliance laws (CASL, GDPR, etc.)
  • HTML, CSS, and basic SQL skills are a must
  • Experience working in eCommerce, beauty industry and/or with loyalty programs is an asset
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data and generate actionable insights.

WHAT YOU’LL BE GAINING BY JOINING OUR TEAM

There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order…

  • Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
  • 6 months of paid time off for new parents (inclusive of all genders).
  • Work from anywhere 4 weeks per year.
  • A hybrid work model (for applicable roles).
  • Summer Friday’s - get off at 1pm all summer long! (for applicable roles).
  • A dog-friendly office (and lots of cute dogs to play with).
  • Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
  • Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
  • A generous discount on DECIEM products for you, your family, and your friends.

BUILDING GROWTH TO POWER GOOD

We are a People first company that lives by our core values to…

  • 😊 Do the right thing
  • 💡 Create impact
  • 🌱 Respect small things
  • ❤️ Care too much
  • 🚀 Be the future

These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!

SUSTAINABILITY AND SOCIAL IMPACT

DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.

Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.

In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.

CREATING A HUMAN WORLD OF BEAUTY

DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, "Belonging is the Destination, Change is the Journey".

DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.

WANT TO JOIN US?

Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted. <3


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