Manager, Digital Marketing (Web) - Origins - Global
Origins was founded in 1990 with a simple yet groundbreaking commitment—to respect and care for the well-being of people and the planet. More than a tagline, it was a way of thinking and acting that continues to guide everything we do as a brand. We combine the highest-quality ingredients from nature plus non-toxic alternatives and advanced science to create, high-performance formulas that our customers can trust. We strive to reduce our impact on the planet through our packaging design, manufacturing operations and even how we design new stores.
WHAT WE’RE LOOKING FOR
We are seeking a strategic and data-driven Digital Marketing Manager (CRM) - Origins - Global to lead the digital experience for Origins. This role is responsible for overseeing the end-to-end management of our e-commerce websites, with a strong emphasis on leveraging data and analytics to drive performance, enhance user experience, and support business growth. The ideal candidate combines a deep understanding of digital merchandising, content strategy, and platform optimization with a sharp analytical mindset and a passion for continuous improvement.
This is a hybrid role, based 3 days out of our Liberty Village, Toronto
office.
PAY RANGE
The anticipated base salary for this position is $96,000 to $100,000.
Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.
WHAT YOU’D BE DOING IN THIS ROLE
Website Strategy & Content Management
- Own the overall content and merchandising strategy across Origins website, ensuring alignment with brand goals and customer needs.
- Use data-driven insights and behavioral analytics to shape content planning, campaign execution, and UX improvements.
- Lead cross-functional collaboration with marketing, creative, and technical teams to deliver seamless digital experiences that support product launches, promotions, and brand storytelling.
- Manage all website updates, including new product setups, SKU transitions, taxonomy enhancements, and digital merchandising within Shopify Commerce Cloud and Amplience.
- Ensure all content is accurate, optimized for SEO, and consistent with brand and visual standards.
Analytics, Optimization & Performance
- Lead site analytics and performance reporting using tools such as Google Analytics, Looker Studio, Hotjar, and Shopify dashboards.
- Monitor user behavior, funnel performance, and conversion metrics to uncover opportunities and implement actionable optimizations.
- Develop and execute a robust A/B testing roadmap to validate hypotheses and improve conversion rates, personalization, and content relevance.
- Translate analytics into strategic recommendations for product placement, navigation, dynamic content, and UX enhancements.
- Partner with engineering and product teams to troubleshoot issues and support platform improvements that enhance customer experience and business results.
SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE
- 3-5 years of experience in website management, digital merchandising, or e-commerce strategy, in a fast-paced environment
- Advanced proficiency in Shopify and experience managing large product catalogs and content structures
- Strong command of analytics tools (e.g., Google Analytics, Hotjar, Looker Studio) with a proven track record of using insights to drive measurable improvements
- Experience with content management systems, ideally Amplience
- Solid understanding of SEO best practices, UX principles, and digital conversion strategies.
- Working knowledge of HTML/CSS is a plus.
WANT TO JOIN US?
Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted. <3
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