WHAT ON EARTH IS DECIEM?
Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside Co-Founder Nicola Kilner.
We are growing rapidly, and we’re looking for someone who shares this vision and wants to grow with us!
WHAT WE’RE LOOKING FOR
🌍 We’re looking for a strategic, agile, and hands-on Brand Director to shape and lead DECIEM’s marketing vision across the EMEA region, bringing ABNORMAL ideas to life through full-funnel, integrated campaigns.
🤝 This is a deeply collaborative role, working cross-functionally with global and regional teams to align messaging, drive innovation, and ensure our brand feels unified across every touchpoint.
📈 With a passion for insights, creativity, and business growth, you’ll craft smart strategies that inspire connection, elevate awareness, and support DECIEM’s continued success across diverse markets.
🚨 Start date strategically on July 1, 2025
Strong Asset:
- Strong ability to work cross-functionally and collaborate with key stakeholders. Understanding of multiple departments' involvement, like Communication PR, Retail, and more
- 8+ years of experience in equivalent work experience in Marketing Management/ Strategy/Marketing Communications is required
- 5+ years of people management and /or leadership experience is required
WHAT YOU’D BE DOING IN THIS ROLE
- Lead Regional Marketing Strategy: Define and drive DECIEM’s marketing goals and vision across EMEA in alignment with global direction.
- Deliver 360° Campaigns: Build and execute full-funnel integrated plans across paid, earned, owned, and CRM channels.
- Collaborate Cross-Functionally: Partner with Global, Digital, Comms, and Retail teams to ensure consistent messaging and campaign execution.
- Leverage Consumer Insights: Use data to guide strategies, optimize performance, and shape product and market development.
- Support Retail and Market Differentiation: Align with regional partners and affiliates to localize strategy, support launches, and uphold brand standards.
Lead Regional Marketing Strategy: Define and drive DECIEM’s marketing goals and vision across EMEA in alignment with global direction.
Deliver 360° Campaigns: Build and execute full-funnel integrated plans across paid, earned, owned, and CRM channels.
Collaborate Cross-Functionally: Partner with Global, Digital, Comms, and Retail teams to ensure consistent messaging and campaign execution.
Leverage Consumer Insights: Use data to guide strategies, optimize performance, and shape product and market development.
Support Retail and Market Differentiation: Align with regional partners and affiliates to localize strategy, support launches, and uphold brand standards.
Strategy:
- Lead and align EMEA’s 360° marketing strategy across all channels—driving integrated campaigns, digital alignment, consumer content, and product marketing in sync with global objectives.
- Champion innovation and regional relevance by leveraging market insights, trends, and competitor analysis to guide product feedback, media planning, and consumer acquisition strategies.
- Oversee budgets and cross-functional collaboration, ensuring strong execution of education, digital, and in-store marketing initiatives while sharing best practices across markets to elevate impact.
Advertising + Media Planning
- Lead and optimize media strategy in collaboration with global, regional, and agency partners—managing paid media investments and campaigns across national and retailer platforms to drive awareness, engagement, and ROI, while ensuring all initiatives align with strategic KPIs and local relevance.
Operational Execution:
- Drive seamless execution of marketing operations, from visual merchandising and experiential activations to campaign reporting, ensuring brand excellence, on-time delivery, and strong cross-functional collaboration across the EMEA region.
Management:
- Manage a team across Brand, Online, VM, and Creative.
- Grow talent embracing the DECIEM way <3
SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE
- Marketing & Innovation: Proven success in leading integrated, omnichannel campaigns and developing innovative content strategies with a future-focused mindset.
- Leadership & Collaboration: Experienced in building and managing high-performing teams and working cross-functionally with key stakeholders at all levels.
- Agility & Crisis Management: Skilled in handling multiple projects, shifting priorities, and navigating crises with confidence and an innovative approach.
- Operational Excellence: Strong organizational and time management skills with attention to detail and the ability to thrive in fast-paced, dynamic environments.
- Communication & Influence: Exceptional verbal and written communication skills, with a talent for building strong relationships across teams and functions.
BUILDING GROWTH TO POWER GOOD
We are a people-first company that lives by our core values to…
- 😊 Do the right thing
- 💡 Create impact
- 🌱 Respect small things
- ❤️ Care too much
- 🚀 Be the future
These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!
SUSTAINABILITY AND SOCIAL IMPACT
DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.
Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.
In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.
CREATING A HUMAN WORLD OF BEAUTY
DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, "Belonging is the Destination, Change is the Journey".
DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.
WANT TO JOIN US?
Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted. <3
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