WHAT ON EARTH IS DECIEM?
We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty.
Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere.
We are DECIEM, The Abnormal Beauty Company.
We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!
WHAT WE’RE LOOKING FOR
We are looking for a strategic and data-driven Senior Director of Online Marketing – Global to join us on a 13-month contract to lead our end-to-end digital ecosystem across brand.com, CRM, and paid media. This role will drive global campaign execution, optimize performance through testing and personalization, and unlock growth through first-party data and customer insights. You will lead and develop a multi-channel team while partnering cross-functionally to deliver cohesive, scalable marketing initiatives. The ideal candidate thrives in a fast-paced environment, brings a strong point of view on digital innovation, and is passionate about driving measurable impact.
This is a hybrid role, based 3 days a week out of our Toronto office.
WHAT YOU’D BE DOING IN THIS ROLE
- Lead, develop and grow a team of +10 digital marketers focused on paid search (SEM), organic search (SEO), paid social, display, email and website channels, and content development Effectively manage and grow the skillset of people managers, nurturing further team development
- Partner with regional commercial business owners to drive program success and development Maintain up-to-date knowledge of industry news, best practices and changes in platforms, and identify how they impact existing programs
- Partner with Online, Brand and Design teams to define and execute scalable multi-channel marketing initiatives, audience and messaging strategies to drive awareness, traffic, and revenue
- Manage the brand.com content calendar and campaigns globally ensuring we are creating campaigns and experiences that allow us to reach business objectives
- Lead the go-to-market planning and execution of brand.com including content, product merchandising, marketing strategy, and customer experience design
- Assist in the launch of a Customer Data Platform allowing us to personalize and segment digital experiences for the consumer. Manage the program post launch to ensure effective use of the platform
- Actively develop strategies to increase 1P data collection
- Own a multi-million dollar marketing budget and ensure it drives a strong ROI tied to both performance and awareness goals
- Develop strategies targeting increases in traffic region by region
- Lead end-to-end digital acquisition execution to support business objectives
SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE
- 12+ years experience in digital marketing
- 7+ years experience managing people
- Advanced working knowledge of search engine marketing (Google Ads, Microsoft Ads), search engine optimization (SEO), paid social ads (Facebook, Instagram, Snapchat, TikTok, Pinterest, YouTube), display/programmatic, email (Salesforce Marketing Cloud), Customer Data Platforms and web analytics (Google Analytics, Adobe Analytics, Google Tag Manager)
- Strong analytical skills with the ability to draw conclusions and make recommendations based on data
- Experience working in eCommerce and/or loyalty and/or beauty industry is an asset
WHAT YOU’LL BE GAINING BY JOINING OUR TEAM
There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order…
- Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
- Work from anywhere 4 weeks per year.
- A hybrid work model (for applicable roles).
- Summer Friday’s - get off at 1pm all summer long! (for applicable roles).
- A dog-friendly office (and lots of cute dogs to play with).
- Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
- A generous discount on DECIEM products for you, your family, and your friends.
BUILDING GROWTH TO POWER GOOD
We are a People first company that lives by our core values to…
- ✨ Defy Convention.
- ✨ Make it real.
- ✨ Play in the grey.
- ✨ Build Bridges.
- ✨ Be the rabbit.
These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!
SUSTAINABILITY AND SOCIAL IMPACT
DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.
Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.
In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.
CREATING A HUMAN WORLD OF BEAUTY
DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, "Belonging is the Destination, Change is the Journey".
DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.
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